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Closet Case :: Ali Clifford


I don’t know about you, but when I pick a hairstylist one of the first things I look at is their hair. I mean, if I’m going to trust this person with my curly mop, they better have a super covetable set of locks. I also look to their sense of style in general. Is it something I can relate to? Will they understand the look I’m going for? That said, while Ali Clifford isn’t my current stylist, I would certainly trust her with my tresses.

A natural beauty with fiery red hair and a ’70s boho style, Ali has dreamed about being a stylist since she was a small child. After attending courses at the Vidal Sassoon Academy in San Francisco, Ali went on to work at Canvas Salon and eventually joined the ranks as a stylist at Deeda Salon. In addition to styling hair, the 23-year-old beauty also knows a thing or two about makeup. In fact, she’s been applying makeup on ladies in Sacramento for more than four years.

Despite her mad makeup skills, Ali tends to gravitate toward a more natural look for herself—keeping her eye makeup neutral and opting to play up her lips more. In fact, Ali embraces a more laid-back approach to both her makeup and style. As soon as she told me she wanted to raid Drew Barrymore’s closet, I could see the similarities between the two ladies…both are natural beauties that exude a happy, carefree spirit all the while looking comfortable yet stylish. Check out Ali’s style, and see for yourself…


Describe your personal style.
My personal style is laid-back bohemian with an edgy flair, my makeup is always natural and clean, and my hair is usually down and wavy.

Who are your favorite designers?
My favorite designers are Jeffery Campbell, UNIF, and anything Brandy Melville.



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If you could raid anyone’s wardrobe whose would it be?
I would love to raid Drew Barrymore’s closet!

Where do you turn for fashion inspiration?
I find a lot of fashion inspiration from Nylon, and W Magazine.

Is there an item you’re currently obsessing over? 
Currently loving my new Dolce Vita “Dolcetta” boots, and my Brandy Melville sweater.

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What was your most recent acquisition?
My most recent acquisition is a pair of high-waisted Levi jean shorts from Urban Outfitters.

What is one item in your closet that you can’t live without? 
 I cant live without my beanies!

What’s in your closet that you’ve never worn?
I bought a strappy grey dress with cut outs in New York a few months ago, I’ve never had an occasion for it.


Flats or heels?
Flats are usually my go-to pick, but I love heels for a night out.

Lipstick or nude?
I dont wear much eye makeup, so I usually play it up with a statement lip color.

How often do you purge items from your closet, and where do your castaways go?
I get rid of stuff from my closet at least once a month, only so I can replace it all with new fashion splurges.

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What is one trend you can’t stand?
I cant stand platform sneakers.

What are your favorite styling products?
I couldnt live without my Bumble and Bumble hair products, Browzings by Benefit, and MAC studio fix!

If I looked in your purse, what would I find?
In my purse you will find lipstick, Trident, and Maybe Baby perfume from Benefit.


Favorite shopping spots? 
I try to support local boutiques. My favorites are Heart Boutique and Cuffs.

Give me 5 of your favorite local haunts.
LowBrauOld Soul Co.Golden BearDeeda Salon and the Sacramento Natural Food Co-Op. Oh, and another haunt would for sure be the Sutter’s Landing Dog Park (on 28 Street)! Forgot that one. I’m there at least three days a week.

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  1. Yay Ali! I remember when she first came to Deeda. She’s got great style, and I am the same way with my eye makeup. 😉

  2. Jen

    What a cutie!